It has been 11 weeks that I have been studying the Digital Business Models (BEMM129) through an alternative Virtual Learning Environment. Now, it’s time to reflect and think about the future! What I have learned from the blog post? Throughout the course, I have developed my digital literacy by setting up my own blog and… Continue reading Looking back and Moving forward – BEMM129
How digital helped Domino’s winning the pizza wars?
Source (3) Based on the sales in global retail, Domino’s edged out Pizza Hut by becoming “the largest pizza company in the world” Domino’s generated $12.2 billion in global sales for 2017 compared to Pizza Hut’s $12.03 billion. The advancement in technology combined with the creative marketing campaigns has promoted Domino’s digital business over the… Continue reading How digital helped Domino’s winning the pizza wars?
LUSH Fresh Handmade Cosmetics
It is not hard to see why Lush has so many fans. LUSH is one of my favourite brand ever. I am one of ‘Lushies’ as Lush’s dedicated fans. I really love bath bomb because it is a better way to take my mind off things and relax after a stressful day, with the appearance… Continue reading LUSH Fresh Handmade Cosmetics
Banking in a digital economy
It is pretty easy to predict what the world will be like by comparing today with 20 years ago. In the past, we could not imagine the world with high technology where everything is connected… With a convergence of disruptive technologies, everything we know about business is changing rapidly, as smartphones and social media platforms… Continue reading Banking in a digital economy
About me
Hi, may name is Benny. I am an ordinary Thai girl who came across the country to get a Masters degree in Marketing at University of Exeter. This blog is a part of a module, called Digital Business Models. I will be posting various blogs focused on opportunities and challenges in an increasingly digital and networked… Continue reading About me
Digital Corner 